Chivas Regal Releases its First New Whisky Blend Since 2007

Eight years is the charm for Chivas Regal, the world’s first luxury whisky, which has just introduced Chivas Regal Extra, its newest blend to hit the U.S. market since 2007. Featuring intensify spicy flavor notes, Chivas Regal Extra is the newest, richest, tasting blend in the Scotch category, created from Chivas-inventory malt whiskies matured in Oloroso sherry casks.

“Chivas Regal Extra brings together the renowned smoothness of the Chivas house style, using Strathisla Single Malt at the heart of the blend, with a fuller taste profile coming from a higher proportion of malts matured in sherry casks,” said Laurent Cutier, Scotch Brand Director at Pernod Ricard.

Chivas regal extra

Chivas Regal Extra was inspired by founding brothers James and John Chivas, who pioneered the art of whisky blending two centuries ago. “The rich and generous taste of Chivas Regal Extra has been created by using some of our rarest whiskies,” says Colin Scott, Master Blender for Chivas Regal and a 25-year veteran. Scott notes the new blend has a fruity, sweet nose with notes of ripe pears, creamy toffee and a hint of ginger, spicy cinnamon and almonds.

The U.S. launch of Chivas Regal Extra marks a milestone for the master maker. “We’re dedicated to continuing to bring innovative and quality tastes to our U.S. consumers,” said Cutier. For the moment, the new blend is only available in select markets, namely Los Angeles, New York, Miami, Chicago, Northern California, and Texas, though Chivas Extra will expand across the U.S. later this year. At a price point of approximately $70, Chivas Regal Extra positions well between Pernod Ricard USA cousins Chivas Regal 12-Year and 18-Year whisky blends, though it doesn’t reveal the age of its whisky components.

To serve, Chivas Regal Extra is recommended to elevate classic cocktails, adding new nuances to classics such as the Old Fashioned.

EXTRA OLD FASHIONED

2 parts Chivas Regal Extra

3 dashes Orange Bitters

½ teaspoon Demerara sugar

1 teaspoon Water

1 Maraschino Cherry

Orange slice

Add sugar, whisky, bitters, and water to an old fashioned glass and stir until sugar has dissolved. Add maraschino cherry, orange slice, and rocks. Stir and serve.

 

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