Brikk Lux Apple Watch on pre-order for only $74,995

Los Angeles based Brikk have announced the launch of their Lux Watch product collection, which includes 30 luxury models of the upcoming Apple Watch, that afford unmatched opulence to an exclusive clientele worldwide. The Brikk Lux Apple Watch is now available for pre-order in yellow gold, pink gold or platinum with diamonds for an extraordinary fusion of luxury with technology.


The Lux Watch is built in both 38mm and 42mm sizes and can be had in 24-carat yellow gold, 18-carat pink gold, and 950 platinum. Customers have the ability to select from three different versions: The Standard, The Deluxe, and The Omni. The Lux Watch Standard offers a single row of diamonds totaling .50 carats around the face, and comes with a leather strap. The Lux Watch Deluxe has 2.3 carats of diamonds in multiple rows around the face, diamond encrusted buttons, and a leather strap with diamond studded clasp. For the ultimate in exclusivity, the Lux Watch Omni has a fully diamond-wrapped case and band of over 12 carats of diamonds.


The Lux Watch line is crafted using meticulous production processes. Each piece is disassembled inside Brikkís laboratory in Los Angeles by a team of skilled engineers. The components are hand polished, then plated with five layers of diverse metals before a final plating with two layers of either gold or platinum. High quality diamonds (color D, clarity VVS1) are set with a microscope in a custom-machined bezel. Each piece is then reassembled and tested before shipping to clients.

Starting prices range from $7,495 for the economy Lux Watch Standard, to $11,995 for the Lux Watch Deluxe, and soar to from $69,995 to $74,995 for the Lux Watch Omni. All models are packaged in a Zero Halliburton aluminum case with carbon fiber interior.

Each Lux Watch also comes with all standard accessories, a user manual, a diamond-embedded certificate of authenticity, and a 1-year warranty.

Brikk is currently accepting pre-orders for the first batch of Lux watches before the Apple Watch’s anticipated official launch in April. A deposit is required for each pre-order. The pre-order Lux Watches are expected to ship some four to six weeks after the official Apple Watch release.

The vision of CEO Cyrus Blacksmith, Brikkís exacting and durable processes used are modeled on practises scientific researchers use in the aerospace and medical fields. Brikkís ëprofit for philanthropyí model funnels proceeds to assist populations in need around the world.

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Article by:
Charles Moore