Why White Gold Rolexes Are the Most Subtle Signal of Wealth and Taste

When it comes to luxury watches, even some cultivated collectors can be wary of white gold. Most simply just aren’t sure what justifies the often extravagant-seeming price for pieces that don’t look much different that stainless steel. So we consulted two experts to explain the attraction. Paul Altieri is not only the founder of online luxury watch retailer Bob’s Watches but owner of one of the world’s top Rolex collections. And Blake Buettner is the director of watches at StockX, the live bid/ask luxury marketplace backed by Eminem and Mark Wahlberg where collectors can build portfolios of cool timepieces. 

“Due to their striking colors, yellow gold and rose gold Rolex watches proudly flaunt their precious metal makeup,” Altieri explains. “On the other hand, white gold is quietly decadent, oftentimes mistaken for more mainstream stainless steel. This is particularly true of white gold Rolex sports watches since unless you’re well versed in the subtleties of Rolex design, most people naturally assume that you’re wearing a plain steel watch. However the people who matter – and that of course includes you yourself – will know the difference. It’s an extremely subtle signal of wealth and taste.” 

“I enjoy white gold for its subtle warmth, and its ability to fly under the radar,” Buettner says. “It has qualities that aren’t readily apparent, such as the color and weight, making it the experience unique to the wearer.” Here are the most desirable white gold Rolex models and why they are must-haves if you’ve got the means:

Rolex Submariner 11619

“Aside from its weighty white gold construction, what makes the Submariner ref. 116619 stand out visually is its bright blue dial and bezel combination,” Altieri says. “And yes, while there are few people in this world that would actually take a full 18k white gold Sub scuba diving, this is indeed a dive watch with a water resistance rating of 300 meters.”

“I love the white gold Submariner, also known as the ‘Smurf’,” Buettner says. “The blue bezel and dial feel give it a sporty look and feel that belie its true nature. The fact that these colors are relegated to the white gold model only make it a rare sighting in the wild, and will raise eyebrows of only those in the know.”

Rolex GMT-Master II 116719

“This is one if the most highly coveted modern Rolexes ever, commanding well above its retail price on the pre-owned market,” Altieri says, “and for good reason – it’s simply stunning. Remember, the duo of colors is not just for aesthetics but it actually serves to differentiate between night and day hours in the second time zone. “

“The white gold GMT-Master II holds a special place amongst all other GMT watches,” Buetter adds, “not only for its case and bracelet material, but for it being the only reference to offer the venerable and historic ‘Pepsi’ bezel alongside an oyster bracelet. To me, this is Rolex acknowledging the significance of this combination to the brand’s identity as a whole.”

Rolex Daytona 116509

“With a retail price tag that’s comparable to the Tesla Model 3, the Rolex Daytona ref. 116509 is one seriously luxurious chronograph,” Altieri says. “There are a few dial options, all of which differentiate the watch from the classic stainless steel Daytona. This watch is an indulgence to be sure, but it will never lose value should you want to sell it.”

“The Daytona is the ultimate Rolex,” Buettner notes, “so it only makes sense that it’s been offered in precious metal construction since the ‘60s. Modern white gold Daytona references offered on Oysterflex rubber straps are among my favorite unorthodox mixture of materials.”

This post was originally published on this site.

Brikk Lux Apple Watch on pre-order for only $74,995

Los Angeles based Brikk have announced the launch of their Lux Watch product collection, which includes 30 luxury models of the upcoming Apple Watch, that afford unmatched opulence to an exclusive clientele worldwide. The Brikk Lux Apple Watch is now available for pre-order in yellow gold, pink gold or platinum with diamonds for an extraordinary fusion of luxury with technology.


The Lux Watch is built in both 38mm and 42mm sizes and can be had in 24-carat yellow gold, 18-carat pink gold, and 950 platinum. Customers have the ability to select from three different versions: The Standard, The Deluxe, and The Omni. The Lux Watch Standard offers a single row of diamonds totaling .50 carats around the face, and comes with a leather strap. The Lux Watch Deluxe has 2.3 carats of diamonds in multiple rows around the face, diamond encrusted buttons, and a leather strap with diamond studded clasp. For the ultimate in exclusivity, the Lux Watch Omni has a fully diamond-wrapped case and band of over 12 carats of diamonds.


The Lux Watch line is crafted using meticulous production processes. Each piece is disassembled inside Brikkís laboratory in Los Angeles by a team of skilled engineers. The components are hand polished, then plated with five layers of diverse metals before a final plating with two layers of either gold or platinum. High quality diamonds (color D, clarity VVS1) are set with a microscope in a custom-machined bezel. Each piece is then reassembled and tested before shipping to clients.

Starting prices range from $7,495 for the economy Lux Watch Standard, to $11,995 for the Lux Watch Deluxe, and soar to from $69,995 to $74,995 for the Lux Watch Omni. All models are packaged in a Zero Halliburton aluminum case with carbon fiber interior.

Each Lux Watch also comes with all standard accessories, a user manual, a diamond-embedded certificate of authenticity, and a 1-year warranty.

Brikk is currently accepting pre-orders for the first batch of Lux watches before the Apple Watch’s anticipated official launch in April. A deposit is required for each pre-order. The pre-order Lux Watches are expected to ship some four to six weeks after the official Apple Watch release.

The vision of CEO Cyrus Blacksmith, Brikkís exacting and durable processes used are modeled on practises scientific researchers use in the aerospace and medical fields. Brikkís ëprofit for philanthropyí model funnels proceeds to assist populations in need around the world.

For more information, visit www.brikk.com.

Article by:
Charles Moore