Automobili Lamborghini debuts fashion line at Milan Fashion Week

“We are not a derivative product, but a real fashion brand,” emphasised Boris Puddu, in charge of the Collection and Licences division, which oversees all the line extensions of Italian supercar manufacturer Automobili Lamborghini, owned by German giant Audi. Apparel accounts for 30-35% of the division’s revenue, and it grows at a rate of 20% per year.

“Our range is not linked to cars! It has a high-end positioning and must make a name for itself as a fashion brand,” stated the executive, who admitted it is “a very tough challenge.”

The menswear project is managed internally, at the manufacturer’s Italian headquarters. As for the children’s line, it was launched six seasons ago, under licence with Italian producer Marbel.

The objective is to forge tighter links with the multi-brand store circuit and increase the brand’s visibility in the fashion world. That is why Automobili Lamborghini chose the uber-chic Mandarin Oriental Hotel in Milan, at the start of the Fashion Week, to present its Spring/Summer 2017 menswear collection with a cocktail party.

The collection’s total look was launched in 2013. It features a complete men’s apparel range, with attractive items in fine materials (waterproof cotton, Japanese high-tech stretch fabrics, etc.).

The collection includes sophisticated classic clothes manufactured in Italy and a sportier high-tech range in which the Lamborghini logo features more prominently. The design team is led by Luca Lucini.

The accessories are produced through co-branding initiatives with specialists in each category: the bespoke suit service with D’Avenza, sneakers with Mizuno, carbon-fibre luggage with Tecknomonster and the range of four ‘L’ fragrances with Intertrade Group.

The collection adds up to 300-400 items and is sold at the brand’s flagship store in Sant’Agata Bolognese, Italy, home to the Lamborghini factory, as well as online, at about 130 authorised dealers in 70 countries and about ten franchised mono-brand stores in the Middle East (Dubai and Abu Dhabi) and Asia (in Thailand and Taipei, Taiwan).

Collezione Automobili Lamborghini is also distributed through multi-brand stores in Europe, Russia and eastern European countries. This year it will premiere on the US market, its leading market for cars.


This post was originally published on this site.

Yoox Group turnover surpasses 500 million euros

Italian based e-commerce group Yoox archives 2014 surpassing for the first time 500 million in revenue (turnover stood at 524.3 million, up 15.1%) and with profits up 9, 8% to 12.6 million euro. The growth was fueled by the strong increase in orders, passed 2.8 million to 3.64 million, with growth of over 20%; and found again, more pronounced in the field of multi-brand owned by the group (, and than in single-brand for the fashion brands: revenues for the first amounted to a total of 381, 7 million, an increase of 16.3%, while the brand achieved sales of 142.6 million euros, still in double-digit growth.

Nicholas Kirkwood SS 2015 available at

The post Yoox Group turnover surpasses 500 million euros appeared first on CPP-LUXURY.

Source: New feed

Burberry partners with Twitter for personalized photos

Burberry has partnered with Twitter to offer users of the social media site the chance to capture pictures of its London Fashion Week (LFW) women’swear show live from the runway later today.

By tweeting #Tweetcam to the @Burberry Twitter account, users will trigger a camera to take a photograph from the best vantage point within the show space as the models walk down the runway. Each picture is then personalised with the user’s Twitter handle, a time stamp of the moment the image was taken and then tweeted back to them.

The luxury fashion house, known for its forward-thinking digital and social activity around its LFW shows, has previously worked with Twitter on a number of initiatives. In 2012 Twitter provided an in-tweet live stream of Burberry’s Spring/Summer show, and last September the fashion brand sold its products through Twitter Buy Now functionality.

Burberry #Tweetcam collaboration Twitter

The post Burberry partners with Twitter for personalized photos appeared first on CPP-LUXURY.

Source: New feed

Prada revenue down 1 percent for full year to 31 Jan 2015

For the year ended January 31, 2015, the Prada Group totaled 3.55 billion euro revenue, down 1% from the year before. The company faced a difficult situation in Asia-Pacific (-5%) while the Americas sales increased (+ 8%).The turnover is slightly lower than analysts’ estimates reported by Thomson Reuters SmartEstimate Analysts, who had expected a figure of 3.57 billion euro.

The retail channel generated in the 12 months 2.98 billion euro, substantially in line with the previous year. In Europe, in particular, the group that controls the brands Prada, Miu Miu, Church’s and Car Shoe recorded a sales drop of 1% due to weak domestic demand and lower tourist spending. The disappointing performance in the East can be explained, according to the company, with the deterioration in market conditions especially in Macau and Hong Kong (where the Prada Group is listed). A negative influence on the performance of Greater China,was also the fact that the budget did not take into account sales during the Chinese New Year, celebrated this year in February. In contrast, revenues in Japan, increased by 8% in the fiscal year. Despite the decline of Russian tourists, sales in the Middle East rose by 10%.

The Prada brand, which represents 83% of the total turnover of the group, has suffered a -1.7%. Miu Miu has scored a + 4% while Church’s and Car Shoe grew in double digits (+ 14.8% and + 12.7% respectively).

“The geopolitical scenario and the currency in which we work – says Patrizio Bertelli, CEO of Prada Spa – has been around for 2014 more uncertain and more complex than could have been expected. This situation, which led to a temporary break in the path of development of the group. However, did not change our growth targets medium to long term, we will continue to pursue adapting strategy and organizational structure in an evolving global context. The medium-term plan continues with targeted industrial investments in marketing and retail, necessary to ensure a strong future growth, always putting extreme attention to costs, in order to preserve margins and allow adequate returns on investment. ”

Prada store Sanya China at Haitang Bay

The post Prada revenue down 1 percent for full year to 31 Jan 2015 appeared first on CPP-LUXURY.

Source: New feed